Visitors at the June editon of White Milano (photo: Whiteblog.it)
Visitors at the June editon of White Milano (photo: Whiteblog.it)
 

01 Jul. 2014

White Milan registers +21% buyers


The 21-23 June 2014 edition of White Milano has registered a +21% buyers’ attendance increase compared to the June 2013 edition. The show’s international presence increased significantly with +19% buyers compared to June 2013 and a rise by 15% compared to January 2014.

Its June 2014 edition presented the men's collections along with the women's pre-collections for s/s 2015, counting a total of 157 international exhibiting brands including the AD by Ann Demeulemeester footwear collection, Eastpak, Adidas Originals and Reebok Classic as well as a selection dedicated to premium denim brands such as PRPS, Koral Los Angeles, Kuro and Hudson.

The show was attended by buyers from the Far East including Barneys Japan, United Arrows and Ron Herman (Tokyo), Galeries Lafayette (China), Shinsegae (Korea), Harvey Nichols and Joyce (Hong Kong), but also other top department stores and boutiques such as Barneys (New York), Le Form (Russia), La Maison Simon (Canada) as well as Italian buyers from Biffi, Antonioli and Dantone (Milan), Penelope and Rail (Brescia), Lazzari (Treviso), Vinicio (Legnano), L’Inde Le Palais (Bologna) and Dell’Oglio (Palermo).

"The new White strategy that started one and a half years ago is based on research and selection and has rewarded us with positive attendance results. The increase of foreign buyers registered for this June edition shows the great potential our country has during men's fashion week, also ideal for presenting women's pre-collections,” commented Massimiliano Bizzi, founder and president, White Milano.
Maria Cristina Pavarini

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