Peak Performance store in Takashima-ya, Tokyo
Peak Performance store in Takashima-ya, Tokyo
 

30 Jun. 2014

Peak Performance to open flagship store in Tokyo


The Swedish ski and outdoor brand Peak Performance opens a new flagship store in Tokyo today, June 30, 2014. The store is located on the first floor of the Takashima-ya shopping center. On 140 sqm, it hosts ski, outdoor, golf and urban sportswear for men, women and kids. 

The store design integrates modern materials like wood, steel and concrete combined with influences from the Swedish village Åre, where Peak Performance was founded. “We use only natural materials and multifunctional racks and display tables to keep the store flexible”, explains Shop Opening Manager Kent Adler.

”The flagship store in Tokyo will make a footprint in Japan, but will also support our Asian focus, assisting the stores we operate with our Chinese/Hong Kong partner in Beijing and Harbor City, Hong Kong. We see a strong trend towards an active lifestyle in China and with more Peak Performance stores in key outdoor areas, we are able to communicate directly with people who love the same activities as we do”, states Martin Netinder, sales director emerging markets.

In 2013, Peak Performance started the further Asian expansion with shop-in-shops in cooperation with distribution partners in both Hong Kong and China.

Peak Performance store design
Peak Performance store design

Alexandra Spiegel

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