Pantone Colorwear pop-up shop in Paris
Pantone Colorwear pop-up shop in Paris
 

10 Apr. 2014

Pantone opens pop-up store in Paris


Pantone Colorwear have unveiled their s/s 2014 apparel and swimwear collection at the brand’s first independent European pop-up shop in Le Marais, Paris.
 
The Paris Pop-Up followed Pantone Colorwear’s debut at the Scoop NYC concept store during New York fashion week in February of this year. The pop-up concept was designed by Emile Humbert and features a unique interactive experience that utilizes the exclusive Pantone Universe color matching app technology.
“We are extremely excited to bring Pantone Colorwear to the creative heart of Paris with our first independent pop-up shop,” said Riccardo Giraudi, developer behind Pantone Colorwear brand. “Our collection allows customers to bring color back in to their wardrobe through a high quality range of fashion staples.”
Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. The attention to detail and garment finishing results in an elegant collection of haute basics, available in Pantone’s immense range of standardized colors. The s/s 2014 collection also colorfully incorporates polo shirts, hoodies, jackets, cardigans and accessories, as well as their previously-released swimwear collection. Swimwear is a key element of the Pantone Colorwear offering, that focuses on beach ready basics in an extensive range of shapes and colors.
 
Pantone Colorwear was born in Monaco and opened its first store in Saint Tropez in 2012. The decision to bring the first independent European pop-up shop to Paris is a natural evolution of the customer offering and retail experience in the brand’s home market.
 
The Le Marais pop-up store can be found at 51 Rue du Temple and will be open for four consecutive months, closing in July 2014. Another Pantone Colorwear experience will be launched in Paris in September 2014.
 
Maria Cristina Pavarini

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