Antony Morato look for FW13-14
04 Apr. 2014
Antony Morato expands to China
Italian brand Antony Morato expects to open 40 new stores in China by 2017. The first eleven monobrand stores could already be opened fall 2014.
From September, the brand expects to debut in Shanghai and expand to the Chinese market. It also aims at expanding in Far East where it has already debuted in South Korea and Thailand, thanks to the partnership with Central/Robinson group, owner of LaRinascente department stores in Italy and Illum in Copenhagen. Antony Morato expects to reach 15 stores and three flagship stores in this market territory by 2017.
By end of 2014, the company expects to grow internationally and reach a 70% export quota out of its annual turnover. At present, the brand operates 60 monobrand stores.
Maria Cristina Pavarini
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