Massimiliano Bizzi, founder of the White trade show
Massimiliano Bizzi, founder of the White trade show
 

23 Jan. 2014

White Shanghai to be postponed and held with new partner


White, the Italian show which was scheduled to be held in Shanghai from March 5 to 7, 2014, has decided to postpone its debut in China given that UBM has decided to cancel the March edition of Novomania.

White will also continue its development project for the Chinese contemporary fashion market together with a new partner - entrepreneur Alan Fang, CEO of Novo Holding. White explained that “Novo Holding represents the most accredited Chinese fashion  company and with its high quality multibrand shops and online presence share the same vision White has regarding contemporary fashion.”

In order to better define all future developments of the fashion show in this high-potential growth market, White and Alan Fang agreed to postpone the event until October 2014

Maria Cristina Pavarini

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