Capsule at Postbahnhof Berlin
Capsule at Postbahnhof Berlin
 

17 Jan. 2014

Show report: Capsule Berlin - Easy going

This past Tuesday and Wednesday, Capsule Berlin once again offered a solid show platform for the upper streetwear segment. With some major usual exhibitors lacking such as Wood Wood, Sixpack France or Norse Project, the show still hosted many of its long-time partners such as Mark McNairy, Naked & Famous Denim, Obey and Libertine-Libertine together with some newcomers like young British brand Malmö London.

Woolen shirts at BWGH
Woolen shirts at BWGH
Although many of the exhibitors and visitors highlighted the superiority of the Paris edition of Capsule, which starts today (Jan 17) and therefore causes many of the brands which participate in both shows a tough travelling schedule, the exhibitors stick to the Berlin edition as it is an important platform to meet their customers from the German-speaking countries. However, there were many international visitors, coming from the Northern European states, Italy and even from Japan and Korea.

“I have just signed an order with a new client from Korea,” reported Jochen Smuda of Ucon, who showed an enlarged women’s collection. Also Thies Müller of Frisur was very pleased with the reception of his brand. “It’s been a really really good trade show so far! We‘ve met really promising retailers and we also wrote some orders on-site,” he explained.

Lightweight sneakers at Adidas
Lightweight sneakers at Adidas
Adidas, who did not exhibit at Bread & Butter for the first time in years, showed parts of their more high-end Blue collection at Capsule. Generally, menswear dominated the trade show. Trend pieces shown were sweaters and sweat pants and all sorts of jackets: from the persistent bomber jackets in all textures and materials to classically cut step jackets or trendy raincoats. As usual in winter, dominating colours were rather calm and dark, from shades of navy or dark red to grey-scale.

The corridors felt a little less busy than usual with the second day being the stronger one. There was no exhibition area on the ground floor since the Collect Showroom, which showcases the collections of young and mostly local designers, has moved to the Premium trade show. Capsule’s cash-and-carry concept Donut Shop, which the fair introduced in Berlin last season once again, hosted products like perfume by Frau Tonis Parfum or tea by Paper & Tea. Visitors could also shop heritage inspired apparel at the pop-up shop of Swedish Pancho and Lefty store or get their beards shaved in a barbershop.

We wish all the participators of Capsule Paris a great start and good business!
Maria Hunstig

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