Replay denim Zero°
27 Nov. 2013
Replay launches Denim ZeroAs part of the FC Barcelona soccer team sponsorship project, Replay presented Replay denim Zero°, an innovative premium denim selection created for the Barça players. Following the success met by the limited edition developed for FC Barcelona, Replay Denim Zero° has become part of the f/w 2013/2014 Replay collection.
This special selection is obtained by directing a flow of pressurised ice crystals over the denim to remove the indigo from the surface producing a “chiaroscuro” effect and creating a contrast between the treated indigo areas aand the unabrared dark blue parts. Such a technique has a low-environmental impact that brings to a 90% reduction in water consumption and a significant saving of the electricity.
The collection includes two men 12 oz. dark blue five-pocket models employing this finishing technique: Waitom,regular slim fit with regular waist and straight leg, and Anabass with a close fit on the thigh tapering slightly toward the ankle. For women it offers the low-waisted stretch slim fit 11 oz. model Rose.
The collection is offered worldwide from November 2013.
Maria Cristina Pavarini
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