Facehunter in Milan
Facehunter in Milan
 

22 Nov. 2013

Facehunter meets Geox

Geox, the Italian footwear brand, has launched a special project with Yvan Rodic, also known as Facehunter, one of the pioneers of street-style photography in the age of blogging. Between end-October to mid-November Yvan Rodic was Geox's guest at the main flagship stores of the brand in the most strategic European capitals where he photographed the public in a series of events, creating unique “Facehunter meets Geox” street-style portraits.

SI's Denim Talk: Facehunter's Ivan Rodic
To celebrate its new collection and offer its customers a new brand experience, Geox has invited Facehunter to journey across Europe and take part in events in Paris, Berlin, Barcelona and Milan. During these events he took portraits of the public – bloggers, influencers and affectionate customers – mixing trends of each city with the function-meets-style identity of Geox's collection.

Facehunter also presented his newly published “A Year in the Life of a Facehunter”, his year-long diary across the globe that collects his fashion street-style photographs with comments on each of the cities he visited. The book covers the 432,044 kilometres he toured while visiting two-three different countries a week.
Maria Cristina Pavarini

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