Moncler temporary store
27 Sep. 2013
Moncler and Mastermind Japan open Pop-up Store in ParisMoncler is launching a pop-up store in Paris, dedicated to its partnership with Mastermind Japan.
The creative joint venture between the house led by Remo Ruffini and the research brand founded by Masaaki Homma has yielded a capsule collection which hit the stores in August, at the Hankyu department stores in Tokyo and Osaka, and the Moncler boutique in Aoyama, Tokyo. The temporary new Paris boutique is dedicated to the collaboration, which marks the Japanese designer’s farewell to the fashion industry after 15 years.
From 26 September until the end of October, the store at 5, Rue du Faubourg Saint-Honoré is turned into a temporary shop. To mark the occasion, the shop’s interior, including the wood panelling, will be completely swathed in black, and decorated with the skulls that are a typical feature of Mastermind Japan. In addition to the regular collections, several models of jeans, T-shirts and sweatshirts have been made exclusively for the temporary shop and will be available for purchase during the Paris Fashion Week, scheduled from 24 September - 2 October.
Each day the store’s shop window will play host to a console on which different Japanese DJs will take turns at recreating the Mastermind Japan universe in the Parisian boutique.
Following the June opening of the 350sqm mono-brand store at 1, Via Montenapoleone, Milan, September will see Moncler’s retail strategy focus on Paris (see here our prevoius story).
Mastermind Japan was founded in 1997 by Masaaki Homma. It is the result of an eclectic blend of sporting accents, streetstyle and elegance and is interpreted through sumptuous fabrics and outstanding Japanese craftsmanship such as the waterproof silk traditionally sewed for kimonos or weaving techniques used to make armour.
Maria Cristina Pavarini
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