The new Playlife store in Frankfurt
25 Sep. 2013
Playlife Opens First Store in Germany
On September 21, 2013, Playlife has opened its first new multibrand concept store in Germany, in Frankfurt, on Stephanstrasse in the city's new shopping center MA*. The store measures 200 sqm and is inspired by the spirit of ‘home’. The store incorporates a warm wooden bed in the middle of the room, ethnic rugs and a tiled kitchen, which are all aimed to give customers a friendly and fun shopping experience.
The store sells brands such as the street-minded brand Playlife, Italian denim brand born in 1974 Jean's West, urban-tech brand Killer Loop and women’s home-wear brand Anthology of Cotton. The Playlife spirit is also evident in a fresh selection of accessories, gadgets and other products such as folding bicycles by Tern, Lomography creative cameras, retro handsets for the iPhone, and Hi-fun memory sticks, as well as shoes, watches and travel books. Every article is selected just for the season on the basis of its brand history and innovative content, with a special emphasis on recyclable materials.
Maria Cristina Pavarini
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