Overview of Premier Vision
Overview of Premier Vision's Hall 6
 

19 Sep. 2013

Première Vision: Wash & Dye Area Well Accepted

This edition of Paris fabrics fair Premiere Vision (17-19 September) showed a new order in its halls 5 and 6 (please also read http://www.sportswearnet.com/businessnews/pages/protected/Show-Preview-Premire-Vision-201314_7256.html) that was well accepted by both visitors and buyers. The rearrangement also affected the denim producers: the former Denim Atelier was cancelled and instead merged with a selection of exhibitors from the Relax Cotton area into the new so called Wash & Dye area that mixed a wider range of fabrics, from denim to flat woven products.

"The concept of Wash & Dye is much better than the Denim Atelier. We didn’t show any denim, but instead used the chance to present our new innovative flats collection GBRdeen. It addresses upscale clients who are looking for high end products," says Gulperi Erkanli, consultant for Turkish denim mill Calik.

Positive feedback also came from Bossa, who also limited their offer at Wash & Dye to flats: "The title Wash & Dye now fits perfectly as it sums up what you can find here. Our idea is to show denim at Denim by PV and sportswear at PV but if there is a request from our clients we will also show the sportswear and flats at Denim by PV," explains Bossa's sportswear sales chief Fahri Durdu.

"For us it makes sense to be here as we still show some more products than at Denim by PV. The frequency was fine all in all with some ups and downs. We had a new position a bit more upfront which helped," says Panos Sofianos of Tejidos Royo, who chose to show their latest denims. There was also a wide range of colours between the total of the 25 exhibitors at Wash & Dye (among them also Arvind, Destro, Cappio Tessuti and Realteks) which made it difficult to see a clear trend. While Cappio stuck to dark blue and black denims, Destro offered flats in earthy and natural tones. Bossa still believes in bright colours for chinos: "It will still be all about coloured flats. We are all influenced by Apple and with their new colorful iPhones. They will lead the trend again," Fahri Durdu is convinced.

Tejidos Royo ran a portfolio of blue and black denims with subtle used effects and colour treatments that recalled Instagram visuals for guys as well as brighter colours with fancy textures and jacquard optics for girls.
Sabine Kühnl

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