Catwalk at Milano Unica
16 Sep. 2013
Milano Unica registers 7% more visitorsThe last edition of Milano Unica that took place 10 - 12 September 2013 has closed its doors successfully. The Milan-based Italian and European high-end textiles and accessories trade show was visited by over 21,600 people, 6.55% more than the September 2012 edition. Foreign visitors grew of +14% and accounted for 35% of the total.
The XVII edition of Milano Unica hosted 432 exhibitors, 76 of whom were European, featuring textiles and accessories for the Fall/Winter 2014-2015 season and confirmed the importance of this appointment, not just for sector operators but for the entire fashion system, in Italy and worldwide.
Also Italian visitors registered a growth (+3%) and, for the second consecutive time, after this past February’s show, there was a growth in the number of both visitors and companies. Significant increases, in terms of both percentage and numbers, were registered by Great Britain (+69%), Belgium (+31%), USA (+28%), the Russian Federation (+26%), Sweden (+25%), South Korea (+22%), France (+21%), China (+14%) and Japan (+4%).
Important signals that the Italian textile sector is bouncing back after a poor first half in 2013, countering the slowdown of the past few months, are appearing on the horizon. President of Milano Unica, Silvio Albini: “The increased attendance is definitely the most positive aspect. The higher number of buyers from our best foreign markets, which had been a source of preoccupation for us in recent years, is an important sign that there is light at the end of the tunnel, that the end of the crisis is near. The signal was made even more encouraging by the presence of buyers from new markets, like China, where the show will open in little more than a month.” Milano Unica China takes place in Shanghai on the 21 - 24 October 2013 and has 130 Exhibitors (+5%).
Various exhibitors shared this optimism. José-Louis Zabaleta, sales manager, Tavex: "I see a gradual growth in sales, slow but constant - which makes us think that we may soon be facing a recovery of the business and of the denim market." Giovanni Ortu, Madeira: "We have noticed an in increase in sales during this edition of Milano Unica. Even if we are selling yarns for embroidering, which are a detail in a garment, this means that companies are ready to invest more in the manufacturing of their garments."
The show was lively and hosted some significant events such as an impressive evening in Galleria Vittorio Emanuele, where seven emerging talents from the international fashion world presented their collections within the fifth edition of the ON Stage event. This initiative was held in collaboration with Woolmark who on the same day presented another initiative together with La Rinascente in conjunction with an Italian design school. Real sheep were positioned near the entrance of the shopping mall alongside the Duomo cathedral together with an informative space explaining all the qualities of wool. In addition, for the whole week, La Rinascente’s shop windows presented designs inspired by the multifunctional properties of wool, all of which were created by students from Italy’s top design schools. In the evening, for the opening of the On Stage fashion show, Woolmark broadcast a video message from Prince Charles, a major supporter of Woolmark.
The next edition of Milano Unica will be held again at Portello, from 11 - 13 February 2014.
Maria Cristina Pavarini
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