Timberland on German expansion path.
23 Aug. 2013
Timberland expands in GermanyOutdoor brand Timberland are set to open 50 Shop-In-Shops and branded areas in branches of Karstadt across Germany. Dependent on the branch, apparel or footwear collections will be available. The kick-off for the cooperation between Timberland and Karstadt Warenhaus GmbH will be the opening of the Düsseldorf pop-up store, which will be inaugurated on September 4, concurrent with the “Feel London” campaign. Other locations for the Timberland stores will be Karstadt in Berlin, Munich, Bad Homburg and Hamburg. All of the sales spaces will feature the Timberland signature “Marketplace 3.0” shop design, the concept of which is to use local materials that have been produced ethically. The store design is characterised by exposed brick, natural wood and rolled steel, to reflect the brand’s heritage and tradition.
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