Alexander McQueen
Alexander McQueen
 

17 Jul. 2013

Joint Venture of Kering and YOOX shows first results

Kering (formerly PPR) has launched new online shops of the six brands included in the joint venture established in August 2012 by the holding and YOOX.


The six online stores–Alexander McQueen, Balenciaga, Bottega Veneta, Saint Laurent, Sergio Rossi and Stella McCartney marking the first important milestone of the joint venture.
Each brand remains in full control of its online store and is in charge of product assortment, editorial content, art direction and digital communication.
 
Through the joint venture, YOOX made available its technology platform tailored to luxury e-commerce, as well as its worldwide reach with local expertise, best-in-class functionality, luxury customized services and e-commerce experience, including Web design, user experience, digital production, customer care and Web marketing.
Melanie Gropler

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