Pier Paolo Righi, President of Karl Lagerfeld BV
Pier Paolo Righi, President of Karl Lagerfeld BV
 

15 Jul. 2013

Karl Lagerfeld with retail roll out

Pier Paolo Righi, President of Karl Lagerfeld BV, Amsterdam, has announced that its Karl Lagerfeld brand plans to run ten monobrand stores by the end of the year. The “Retail roll out”, as Righi called it, will include four store openings in China, and two stores in Munich. Presently Karl Lagerfeld has two monobrand stores in Paris, one in Amsterdam, a newly opened store in Berlin, plus a franchise store in Moscow. "Next year we will focus on the Middle East," Righi added.


Karl Lagerfeld's new store in Berlin
Karl Lagerfeld's new store in Berlin


Parallel to the wholesale activities is a "Very selective" distribution to high class retailers and department stores such as Luisa Via Roma, net-a-porter.com, Colette, Harrods and Selfridges. Furthermore, Karl Lagerfeld is pushing bags and accessories within its product range; the result of a recent license deal with Fossil to produce Karl Lagerfeld watches. In addition to this, next year will see the launch of the first Karl Lagerfeld perfumes for men and women.

Sabine Kühnl

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