visited Mercedes Benz Fashion Week Berlin in July 2012: Hollywood star Kate Bosworth
visited Mercedes Benz Fashion Week Berlin in July 2012: Hollywood star Kate Bosworth
 

04 Jun. 2013

MBFW: more flexible presentations and designers announced

Germany’s biggest Catwalk event Mercedes-Benz Fashion Week Berlin is now more flexible to cater for the designers individual needs. MBFW can now switch between different presentations of collections such as big or small runway shows, installations or even live-bands. The stage will also offer a state of the art comprehensive light set up. The known venue "Studio" on Strasse des 17. Juni, Brandenburg Gate, has therefore be renamed into “The Stage”. It is still located in the MBWF tent and will hold a capacity ranging from 150 to 270 seated guests along with up to 300 standing guests.

“We look forward to seeing how the designers will use their creative vision to customize The Stage and transport guests to a space unique to their imagination,” says Jarrad Clark, Director of Global Production, IMG Fashion Events & Properties. “IMG Fashion continuously strives to give designers the tools necessary to engage the buyers, media and consumers via enhanced platforms, digital campaigns and limitless options to execute their shows.”

The preliminary line up of designers that will showcase their Spring/Summer 2014 collections at Mercedes-Benz Fashion Week Berlin are: Anja Gockel, Asli Filinta, Augustin Teboul, Blacky Dress, Blaenk, Dawid Tomaszewski, Designer for Tomorrow hosted by Stella McCartney, Dimitri, Ep-Anoui, Franziska Michael, Glaw, Greenshowroom, Guido Maria Kretschmer, Hien Le, Holyghost, Isabell de Hillerin, Istanbul Next 2013 (Ece Gözen, Nazli Bozdag, Nevra Karaca), Kilian Kerner, Laurèl, Malaikaraiss, Marc Cain, Marc Stone, Marcel Ostertag, Michael Sontag, Minx by Eva Lutz Miranda Konstantinidou, Rebekka Ruétz, Riani, Satu Maaranen presented by Mercedes-Benz and Elle, Schumacher, Sissi Goetze, Sopopular, Uma San and Vonschwanenfluegelpupke.
Samira Mikhail

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