One of new new entrants to Bread & Butter: Bestseller brand Vero Moda
06 May. 2013
Bestseller with own 6,000 sqm exhibition space at Bread & Butter
For the first time ever, Danish Bestseller Group will present all its fashion brands at Bread & Butter in Berlin. During the upcoming edition of the trade show (July 2nd – 4th, 2013), Bestseller will occupy a 6,000 sqm exhibition area in the Hangar 1 location of former airport Tempelhof.
During the past seasons, Bestseller has only represented the brands Selected Femme, Selected Homme, Vila and Object at Bread & Butter and simultaneously showed the whole of their collections at their own brand fair “The Place to be” in Berlin, Kreuzberg.
Now, also the labels Vero Moda, Y.A.S., Vero Moda Intimates, Noisy May, Junarose, Jack & Jones Vintage Clothing, Jack & Jones Tech, Core by Jack & Jones, Originals by Jack & Jones, Premium by Jack & Jones, Only, Only Play, Jacqueline de Yong, Pieces, Little Pieces, 1., Outfitters Nation, Mama Licious, Name It and J. Lindeberg will be exhibiting in the Bestseller space at Bread & Butter. Hangar 1 will have special opening times, allowing visitors to take a look at Bestseller’s autumn/winter 2013 express collections and summer 2014 main collections until 10pm on Tuesday night and midnight on Wednesday.
Anders Holch Povlsen, owner of the Bestseller Group: “Bread & Butter Berlin is one of the few fashion gatherings around the world that has stayed ahead and remains at the forefront of the branded fashion market. We look forward to contributing and bringing a fresh approach. Most of all, we are excited about being with all our customers and showing them the latest from our brands.”
Karl-Heinz Müller, Managing Director of Bread & Butter Berlin: “With the Bestseller Group we have expanded our brand portfolio by a diverse and important retail partner for the international specialized trade. The brands of the Danish enterprise are progressive, contemporary and very successful.”
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