Fornarina open web shop
Fornarina open web shop
 

06 May. 2013

Fornarina launches e-commerce

The Fornarina e-shop has just opened and will integrate within the current brand website www.fornarina.com. The shopping experience features all the editorial content of the Fornarina website such as the Movie Tèque videos, styling tips for the seasonal trends and a Fornarina news section.


The online boutique will feature a number of bestsellers from the 2013 Fornarina apparel, shoes, bags and accessory Spring/Summer collections. Through the platform, Fornarina will also launch the FORNARINA LTD brand project, a limited edition mini capsule shoe collection that will feature new models that come out every month and will only be available online and in Fornarina mono-brand stores.



For the occasion Fornarina also launched Mia 3 Times Clutch Pad, a multi-use chic handmade in Italy iPad clutch case in a 100-piece limited edition available exclusively online.



All European Union countries as well as the UK, Switzerland and Sweden can use the e-commerce platform and Asia, the Americas and Russia will be added in 2014. Designed for multi-device navigation (mobile, tablet and desktop), the website allows users to share content, looks and bought products on several social networks, including Facebook, Pinterest and Twitter, feeding into the already hyperactive Fornarina community.
Maria Cristina Pavarini

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