Jacob Cohen is optimistic
10 Apr. 2013
Jacob Cohen bets on export and hires Lorenza Chiavarini#BL2# Italian and Italian made premium jeanswear and upper sportswear brand Jacob Cohen look to the future with optimism. The company has closed 2012 with sales of €56 million. This figure is expected to rise to €60 million by end 2013. Jacob Cohen have a total of 1,600 retailers worldwide, 400 of which are in Italy and account for about 35% of its sales.
After having opened their first flagship stores in St.Tropez and Antwerp and a shop-in-the-shop in Harrods, London in 2012, by end April they will inaugurate a new 80 sq. meter flagship store in Tokyo, Japan, in the prestigious Midtown Rappongi Hills area. By 2014 they will open a second store in Belgium, in Knocke, while closing agreements for opening in Moscow and Kiev and hopefully Milan, as explained by Marco Tiburzi, sales manager. “We also aim at increasing our presence in new markets such as former Russian countries as well as growing in the Far East. We are interested in expanding, though we want to do it gradually without going against our own identity,” he explained while announcing a new agreement with a local partner and the plan to open about 12 stores in three years in China.
The brand's recently redesigned woman's collection could bring further business increase from F/W 2013/2014 thanks to the recent involvement of Lorenza Chiavarini, jeans and fashion long time insider and designer who collaborated with brands such as Fornarina, Miss Sixty, 7 For All Mankind and Levi's. “The idea to collaborate with Chiavarini had already been planned by Bardelle before his unexpected departure this summer,” commented Tiburzi. “Jacob Cohen's identity had always been strongly rooted on men's products and Bardelle knew how crucial and full of potential this new step might have been.”
The new woman's collection focuses on a modern and feminine reinterpretation of the brand's heritage by offering totally indigo blue looks complemented by soft light touches such as lurex, ton-sur-ton crystals and studs, and camouflage printed lapin and pony leather inserts within jackets and coats. A small selection of bags will also start being offered.
Maria Cristina Pavarini
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