Desiguals new concept D-Shop
14 Mar. 2013
Desigual presents D-Shop conceptDesiguals D-Shop is a fusion of mono brand and multi brand stores. Between 80 and 100% of the selling space will be reserved for presenting the collection, as well as shop-fittings and the lifestyle of Desigual. This concept is their answer to decreasing multi-label stores.
The brand is working together with retailers on selling and marketing strategies, as well as on the opening of new stores. Areas under consideration are: the profitability of the project; location analysis; coordination of installation; as well as ways to increase sales and corporate profitability. Retailers are also receiving support via Desiguals B2B platform and customer service platform.
For 2014 there are six D-Shops being planned in Spain (Teneriffa and Tàrrega), Italy (Verona, Perugia and Turin) and France.
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