Cheap Monday fashion show fall/winter 2013
11 Mar. 2013
Cheap Monday Introduces New Collection Set-UpCheap Monday has announced to introduce a new collection set-up this fall. Pre-collections as well as High-Summer and Winter drops will be added alongside the Spring and Fall Main Collections.
The new set-up will provide end consumers with news before the season starts and continuously throughout the season. It also meets requests from buyers and key accounts for more in-season deliveries. The Pre-Spring 2014 Collection, which hits the stores in November 2013, marks the starting point of the new collection set-up.
"Our new collection set-up fits industry standards and our key accounts budget processes and requests for more in-season deliveries. But first and foremost it offers our end consumers fresh Cheap Monday pieces in stores on a more frequent basis," says Håkan Ström, COO Cheap Monday.
As a consequence of the new collection set-up, the sales periods and delivery times will be altered. The Pre-Spring 2014 Collection will be sold in during April and May and will hit the stores in November 2013. Pre-Spring will be followed by the Spring 2014 Main Collection and a High-Summer drop, both sold in throughout June – August. The Spring Main Collection hits the stores in two drops during January and February and High-Summer in March 2014.
With the new collection set-up, the Flash Collections will expire. Cheap Mondays Express Collections (in-season news injections) will not be affected by the changes.
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