Zalando presents its first fashion automobile
Zalando presents its first fashion automobile
 

07 Mar. 2013

Zalando launches first fashion concept car

We can no longer just buy fashion from our computers, smartphones and tablets, but now also from our cars. The first fashion concept car from Zalando will be presented at the 83rd International Motor Show in Geneva until 17th of March. According to Zalando augmented reality makes it possible to see an outfit on the street, the ipad camera recognises the pieces which could than be ordered from the online shop. The package will no longer be delivered to your home, but in the integrated package station in the boot. After receiving the clothes it will be possible to try on the clothes in the mobile changing room.

“With our fashion concept car, we are expressing our vision of mobile shopping development over the next 5 years, when customers can place orders from their car as easily as from their sofa using their iPad” explained Christian Meermann, Chief Marketing Officer at Zalando.
Melanie Gropler

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