Stitch London: new name, new area, new womenswear
21 Feb. 2013
Stitch moves location and introduces womenswearFor the upcoming format of Stitch meanswear, the trade- and order show for the UK’s menswear industry, there will be a few changes. After three seasons at the Business Design Centre, Stitch menswear will be launching its newly formatted tradeshow at the Sorting Office, 21-23 New Oxford Street WC1, a space managed exclusively by Location House. The show will be held on the 23rd & 24th of July in keeping with the new mid week dates.
Another big change is the renaming as Stitch London, which will have four clear sections; Menswear, Womenswear, Streetwear and Emerging. Each area will display a selected range of brands. The usual high calibre menswear, streetwear and emerging brands will be on show along with the new addition of womenswear brands within a dedicated women’s section focusing on youthful, fast fashion.
The current Stitch meanswear finished its third season at the Business Design Centre in London successfully. "We've delivered the most focused show over the third seasons at the BDC. Attendance over the two days was up overall by 18% and buyers attendance increased by 38%. All visitors were very positive about the look and feel of the show and the collection of brands on offer” said Brian Duffy, Marketing Director Stitch London.
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