Famous for its jeans know-how: Gas
24 Jan. 2013
Gas launches Denim Atelier
At the January edition of Pitti Uomo, Gas presented Denim Atelier, a totally “Made in Italy" denim five-pocket capsule collection available in four fits.
The special collection was developed by Artisanal Room, the Brand’s inside research laboratory, and will be sold through a selected distribution network of stores based in Italy, Europe, Japan, China and India for F/W 2013/2014, in stores from June 2013, and sold at about €160 at retail.
"This collection was studied in order to achieve the perfect balance between research and innovation," commented Barbara Grotto, marketing manager, Gas "It is dedicated to true denim addicts. For this not only items of the collection are 100% produced in Italy, but also completely washed in Veneto, the number one region for treating jeans destined to denim connoisseurs."
All models reflect meticulous attention to detail. Items are completed by trims recalling the Italian flag and specially designed packaging. Experimental treatments such as all-over geometric, polka dot, and camouflage prints, and flocked damask patterns characterize the garments offered within this range.
As part of Gas tribute to Made in Italy there will be a new selection of Made in Italy bags and small leather goods that will debut at Mipel, Italian leather goods trade show, that will take place from 3 to 6 March 2013 in Milan.
Maria Cristina Pavarini
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