The online platform KeenOnFashion.com
The online platform KeenOnFashion.com
 

24 Jan. 2013

KeenOn Fashion with private label collection for retailers


The B2B showroom platform KeenOn Fashion expands its assortment with a private label supply. From now on retailers cannot only chose from the collections of international brands such as H.I.S, Justing or Voi Footwear on www.keenon-fashion.com, but also access collections from selected private label suppliers. Depending on the retailers’ wishes, the ranges can be labelled with the new KeenOn Fashion brand “featuring” or with any other, retailer-owned label.

Morten Severon, Managing Director of KeenOn Fashion, comments on the expansion: “With the private label we complete our range once more with an attractive variation. Our offer is unique. Our costumers not only get a big selection, but also benefit from the transparency and the service package at our platform.”

In its first season, the private label assortment is delivered by around 15 suppliers from Europe. It offers denims, knitwear, shirts and dresses for women. Fashion for men and kids are planned to follow. Wholesale prices range in the lower to middle price segment with an attractive calculation for the retailers.

All services concerning the ordering process of the private label collection (such processing, logistics and payment methods) work out just in the same way as when ordering any other brands at KeenOn Fashion.

Collections are available for pre-order and partly even for immediate dispatch. Minimum ordering sizes shall be kept small and ordering amounts will be consolidated to enable not only large-scale, but also smaller retailers to make use of the service.

KeenOn Fashion was founded as an online showroom by Hermes-OTTO International in Hamburg/Germany in December 2011. It currently offers the collections of over 60 brands in mens, womens and kidswear as well as accessories, shoes and lingerie.

The B2B trade platform assumes the complete handling from order and payment processes to logistic services for retailers and providers.
Maria Hunstig / Verena Emig

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