02 Jan. 2013

New Era teams up with Coca Cola

International brand New Era announces their first collaboration with The Coca Cola Company. The limited edition five-piece collection features some of Coca Cola’s best loved drinks brands from over a century such as Fanta, Sprite and Cherry Coke, on the silhouette of New Era’s “59FIFTY”. Each design adopts the hues seen on original Coca Cola packaging. According to both American brands they are thrilled about their authenticity and heritage.