New Look expands in Germany with shops
03 Dec. 2012
New Look expands in GermanyBritish fashion label New Look has announced plans to expand its retail business in Germany. Since the start of September the label has opened three shop-in-shops in Germany, before which its selection was available exclusively online.
This is the brand’s first retail venture into the country, with store corners already popping up in Hamburg’s Karstadt and Nuremburg’s Wöhrl. The third current shop-in-shop is located in a Karstadt branch on Berlin’s Kurfürstendamm and offers the brand’s womenswear, shoes and accessories collections across a space of 200-sqm.
New Look plans to open five more shops in the near future, working with the Düsseldorf-based Arctic Group agency, which focuses on the distribution of British brands in Germany.
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