new Volcom store in Chamonix, France
new Volcom store in Chamonix, France
 

02 Nov. 2012

Volcom Expands Retail in Europe

After opening five new stores earlier this year, Volcom has added another two to the list. On October 20 the sports brand unveiled a new location in Chamonix and on the 26th a partner store in Les Deux Alps.
 
The Chamonix store covers 190 sqm and offers a wide selection of technical outerwear and streetwear for men, women and children as well as a range of eyewear by Electric. The shop’s design reflects Valcom’s new retail concept in its division of space and use of innovative ideas such as hand-painted walls incorporating collages and props as well as a photo station where customers can take pictures against a Mont Blanc backdrop.
Volcom store in Les Deux Alps, France
Volcom store in Les Deux Alps, France


Volcom now operates 12 stores throughout Europe, finally making a set place for itself in the continent’s snow outerwear industry.
Melanie Gropler

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