Avicii (photo: joegazzola.com)
13 Apr. 2012
DENIM & SUPPLY RALPH LAUREN FEATURES AVICIIDenim & Supply Ralph Lauren announces an exclusive global collaboration with Grammy nominated DJ, Avicii (At Night Management). As part of the partnership, Avicii will be featured in the Denim & Supply Ralph Lauren fall 2012 advertising campaign and co-produce a video short to debut on the brand’s website when the campaign breaks late summer 2012. The video will include a select group of Avicii fans and will mark the world-wide premiere of his new exclusive track.
Tim Bergling known professionally as Avicii (At Night Management) is a Swedish electronic DJ, remixer and record producer. Best known for his mega-hit Levels, which racked up an astonishing 20+ million YouTube hits before its official release, Avicii has used music blogs and social media as a platform to launch his career. Recently he was named one of Forbes Magazine’s World Greatest DJ’s and in 2009 he was crowned “Breakthrough Producer/DJ of the Year” in DJ Magazine. He performed with Madonna at this year’s Ultra Music Festival and is about to release official mixes of Madonna’s Girls Gone Wild and Lenny Kravitz’s Superlove. Avicii is currently embarking on his second world tour where he will premier his new live show; beginning with Coachella on April 15th.
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