20 Mar. 2012

TOM TAILOR HUNTS FOR SUCCESS

Hamburg-based casualwear brand Tom Tailor has kicked off its fiscal year 2012 with a flying start. The company’s retail segment grew by 45.6% to €25.5 million in the first two months. On a like-for-like basis, sales grew by 15.7%. According to industry information, Germany’s textile sector ended down 3% during the same period in 2012 (source: TW Testclub 10/2012). Tom Tailor rose above the average development of the German textile market yet again. Its e-commerce trading grew extremely dynamically, attaining disproportionate growth of 45.3% in sales.

“These good figures result from our consistently executed expansion and brand strategy in combination with our systematic trend management. The latter enables us to capture international trends month-for-month and offer our customers an attractive priceperformance ratio,” said Dieter Holzer, CEO of Tom Tailor Holding AG.

The company that runs more than 254 retail stores throughout Europe will publish its 2011 results tomorrow, Wednesday 21.

In addition to its outlook on the current numbers, Tom Tailor revealed its latest TV advert “Hunting fever”: The lifestyle company is extending its TV presence, following the successful TV advertising offensive last winter. The new TV spot was produced in San Francisco; it plays on the longing of fashion victims for the hottest looks of the season and can be seen on all ProSiebenSat.1 Media AG channels from today on to mark the start of the spring collection and to increase the brand’s presence and familiarity.