23 Feb. 2012

MADONNA INTRODUCES ICONS

German fashion label Madonna has developed a system of icons that will present their in-store accessories in a new way. The system links product groups with individual tags called Madonna Apps in order to strengthen the brand's identity as well as to allow shoppers to visualize the different available labels, including season- and demand-oriented collections of accessories, belts, bags, sunglasses, tights, beachwear, jewelery and the undergarment brand Madonna Little Secrets.

This initiative is already underway at shop-in-shops in retailers such as Modehaus Röther and Bauer in Munich as well as at Madonna stores. The company said that this floor concept is only the first among more from the Madonna Apps initiative.