yoox.com screen shot
14 Feb. 2012
RECORD GROWTH FOR YOOX.COMThe international fashion e-commerce platform yoox.com, founded by Federico Marchetti, has announced its registered final results of 2011. The company closed the year with a €291.2 million turnover, a 35.9% increase compared with 2010, which closed with €214.3 million in sales. The multibrand business line, which includes yoox.com and thecorner.com, posted its consolidated net revenues at €212.8 million (30% more compared to €163.7 million in 2010), totaling 73.1% of the whole group's revenues.
The mono-brand business line, which includes the set-up and management of online stores belonging to a selection of leading fashion brands, posted consolidated sales of €78.4 million (54.8% more than the €50.6 million registered by the end of 2010). Products available in the online stores are sold and invoiced directly to end-buyers by the Yoox Group.
The growth of the mono-brand business line is due in part to the strong performance of the 23 online stores that have been active since December 2010 and in part to the seven new online stores launched in 2011: y-3store.com, brunellocucinelli.com, bikkembergs.com, dolcegabbana.com, moncler.com, armani.com and trussardi.com. Additionally, the group has extended the Marni, Bally and D&G online stores to China and the Diesel online store to Japan.
All markets contributed to the growth of the group, although for the first time in its history North America became the number one market of the group, registering €59.7 million (41.5% more than in 2010). Italy grew by 17.1% compared to 2010 with net revenues of €57.7 million, confirming the group's leading position in its home market. The rest of Europe also reported good results with a growth of 37.5% and total revenues of €141.6 million. The main countries that contributed to the group's revenues were France, Germany, Russia and the UK. Japan registered an excellent performance with net revenues of 47.6% more than last year while other countries continued sustained growth.
The Yoox.com company was established in 2000 and since 2006 has been involved in designing and managing mono-brand online stores. As of December 2009 it is listed as part of the Milan Stock Market Exchange.
Maria Cristina Pavarini
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