28 Jan. 2008

YAMAMOTO AND ADIDAS CONTINUE Y-3 ROLL-OUT

Long term partners Yohji Yamamoto Inc. and adidas AG are entering into an exclusive agreement for distribution of the collaborative Y-3 brand throughout Japan (adidas.com/y-3).

In an alliance that further cements the relationship between the two stalwarts, from this month onwards Y-3 wil be distributed through Yohji Yamamoto Inc. owned Y-3 monobrand stores as well as Y-3 shop-in-shops throughout Japan.

The Y-3 brand has seen growing success across the world, leading to international Y-3 store openings since September 2004. In Tokyo, Yohji Yamamoto’s city of residence, the first Y-3 flagship store is located close to his own signature store. Additional monobrand stores opened in 2007 in Hong Kong, Beijing, Hangzhou, Miami, Paris and Manchester.

In celebration of Y-3´s first New York Store on February 6th, Yohji Yamamoto Inc. and adidas AG will hold a joint opening event on Tuesday, February 5th 2008 during New York Fashion Week.

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