Y-3 store at Floral Street, Covent Garden.
Y-3 store at Floral Street, Covent Garden.
 

06 Aug. 2013

Y-3 opens second London store

Last week, Y-3 opened its second London store at 12 Floral Street, Covent Garden. Y-3 Floral Street will debut with the Autumn/Winter 2013 collection and will carry the full range including men's and women's apparel, footwear and accessories. The 150sqm space has an ultra-clean aesthetic and combines modern materials with distinct period features such as arch windows and steel pillars.

Upon entering the store, customers will notice the frosted glass shelving system that displays the footwear against tinted mirrored walls. This distinctive feature gives the customer a 360 degree view of the product. The dynamic lighting system has a series of settings to create a different ambience, dependent on the time of day or season. Products and sections can also be highlighted and tailored to suit the space. This is the first time that Y-3 has employed this technology.
The store is situated in Covent Garden Piazza, an historical part of central London, which hosts an eclectic mix of international luxury brands and independent stores.
Samira Mikhail

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