Y-3 now launches its own self-contained corner at Mientus, Berlin.
Y-3 now launches its own self-contained corner at Mientus, Berlin.
 

22 Mar. 2012

Y-3 STORE OPENING AT MIENTUS BERLIN

Y-3 celebrates the opening of its first store in Berlin, located in the Mientus Flagship Store close to the famous Kurfürstendamm, a key shopping strip in the chic neighborhood of Charlottenburg-Wilmersdorf.

Mientus, the exclusive German retailer has been carrying Y-3 since the collection’s debut in 2003. Y-3 now launches its own self-contained corner offering men’s and women’s wear, accessories as well as footwear from the spring/summer 2012 season. In the newly created space customers are able to enjoy the full Y-3 shopping-experience in 90 smq that are aligned with the brand’s global signature retail concept.

In the newly created space customers are able to enjoy the full Y-3 shopping-experience in 90 smq that are aligned with the brand’s global signature retail concept.
In the newly created space customers are able to enjoy the full Y-3 shopping-experience in 90 smq that are aligned with the brand’s global signature retail concept.


In October 2002, Y-3 launched its first spring/summer 2003 collection in Paris. “In Japan, you can see the triple stripe everywhere; on trains and on the streets…I asked myself, how can I continue my creative life without this? So, I asked my assistant to call Adidas,“ said Yohji Yamamoto, Creative Director Y-3.

Three years later, Y-3 made its New York Fashion Week debut. Y-3’s ongoing success is due to the perfect blend of Adidas’ expertise in sport functionality and Yohji Yamamoto’s signature sense of style.

Y-3 Store at Mientus Flagship Store - Wilmersdorfer Straße 73 - 10629 Berlin - +49 (0) 30 323 90 77
Y-3 Store at Mientus Flagship Store - Wilmersdorfer Straße 73 - 10629 Berlin - +49 (0) 30 323 90 77


The current spring/summer 2012 collection as well as the upcoming fall/winter 2012-13 collection both display bold simplicity and confidence, ensuring that Y-3 will continue to define the future in sportswear.

“We live in a sport and body conscious age and it will continue to develop in this direction. The high-end fashion athletic business has not reached its peak yet. More such collaborations could be possible but Y-3 has an advantageous position, it has created a niche, being the originator of this market segment,” commented Hermann Deininger, CMO Adidas Sport Style and Performance Divisions.


Mona Schmadl

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