08 Dec. 2011
Y-3 LAUNCHES ONLINE SHOP IN CHINASince mid-November 2011, Y-3 is available with its first online store in China. With the launch of the new online store Y-3store.cn, China-based customers can explore and purchase the fully ranged Y-3 collection including men's and women's apparel, footwear and accessories. The Y-3 online store is powered by YOOX Group, which is already Y-3’s global Internet retail partner for Europe, USA and Japan since 2011.
“Since 2004, Y-3 has expanded its retail business across Asia, Europe, the Middle East and the US. With Y-3 being available online we commit to offering impeccable quality at the highest service to our global clientele,” commented Hermann Deininger, CMO adidas Sport Style Division.
Adidas and Yohji Yamamoto collaborated in 2001 with its exclusive footwear styles designed by adidas for Yohji Yamamoto's signature line. Subsequently, Y-3 launched in October 2002 with the Spring/Summer 2003 season in Paris. The online store opening will mark ten years of this successful partnership.
Elisa Amelia Bausch
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