New Woolrich store in Sylt
05 May. 2014
Woolrich opens store in Sylt
Italian sportswear specialist WP Lavori in Corso is presently keen on developing and strengthening its presence in Europe by opening a series of flagship stores in Europe, shifting its focus on the German market.
Sylt, also known as the Northern Capri because of its natural beauty and exclusive atmosphere, is home to the latest Woolrich store. The newly opened 100-sqm store hosts men’s and women’s collections, along with a special area dedicated to kid’s collections.
The Sylt Woolrich store is characterized by contemporary and authentic style, with its original statements, fabrics and the use of renovated industrial furniture. This new boutique is the second store opened in Germany after Munich, and in July it will be followed by the opening of a third German flagship store in Hamburg.
WP Lavori in Corso’s main objective is to maintain their high-end positioning in the market by strengthening both their men’s and women’s collections, thanks to a strict distribution control in the retail channel.
The Woolrich Store Sylt is operated by KUH Arctic GmbH, sister-company of the distributing agency Komet und Helden GmbH, owned by Mr Henrik Soller and Mr Florian Ranft.
WOOLRICH STORE SYLT
25980 Westerland - Sylt
Maria Cristina Pavarini
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