Who
Who's Next/Première Classe
 

05 Sep. 2011

WSN DEVELOPPEMENT PRESENTS NEW CONCEPT FOR PARIS FASHION FAIRS

After the acquisition of the Parisian fairs formerly organized by Sodes (Prêt-à-Porter, The Box, Atmosphere, Living Room, The  Train), and 50% of the shoe tradeshow Mess Around in May 2011, the new trade fair organizer WSN Developpement presented its new concept for the fashion tradeshows in Paris on Saturday. Starting in January 2012, all trade fairs will take place under one name “Who’s next Prêt-à-Porter Paris“. As both CEOs of WSN, Bertrand Foäche and Xavier Clergerie, explained, the new name combines the energy of Who’s Next with the durability of Prêt-à-Porter Paris. This new mega fair will host 2,500 brands on a space of 120,000sqm on the traditional location at Porte de Versailles in the South of the French capital.

One of the biggest changes under the new management affects the date for the presentation of the summer collections: WSN Developpement brought the September date forward to the end of June which means that the summer edition will run from June 30 to July 3. With this new date, the tradeshow will take place before Bread & Butter in Berlin and simultaneously to the menswear Fashion Week in Paris. The claim of this adjustment is to be the first tradeshow to present the spring/summer collections. For the winter season, the change is less striking: The next Who’s next Prêt-à-Porter Paris is scheduled to take place from January 21 to 24, 2012 (one day after Bread & Butter ends).

Moreover, one of the biggest aims of the new management is to increase the rate of international buyers to 50%. At the moment, around 38% of the buyers at Who’s next come from abroad.

The new Parisian fashion fair will be structured into six areas: Fame, Private, Mister Brown, Première Classe, Le Cube, and Mess Around. The future concept already anticipates that most parts of the former organization of Prêt-à-Porter were abandoned in favor of the more successful structure of Who’s next. Fame will be host to the most creative fashion and be limited to 200 brands. Private will be extended to three halls and will present contemporary, classic and commercial collections. Mister Brown will show about 300 brands of the segments menswear and urbanwear. Première Classe will stay the platform for accessories, bags, fashion jewelry and some shoe brands. Le Cube will unify leather goods, especially for travelling. The quite successful and young shoe tradeshow, Mess Around, does not change a lot after the acquisition and presents more than 300 shoe brands for women, men and children. The subdivided Mini Mess has in the meantime become the biggest fair for children’s shoes in Europe.

Regarding its team, WSN Developpement has integrated ten employees of Sodes into their own team of 50 people. The team is divided in three divisions: ‘Feminin’ which is directed by Sophie Guyot, ‘Masculine-urban’ headed by Luc Biermé, and ‘Accessories’ managed by Sylvie Pourrat. The associates of WSN Developpement, Bertrand Foäche and Xavier Clergerie, undertake the supervision as general commissars.

Barbara Markert

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