Wrangler's "Stunt" campaign
22 Nov. 2011
WRANGLER'S "STUNT" CAMPAIGN RECEIVES TWO AWARDSDenim brand Wrangler has received two awards for its 2011 "Stunt" advertising campaign this month. The campaign motives "Flying Man", "Red Man Window", "Flying Man Motion" and "Red Man Window Motion" were awarded gold for Poster Design at the London International Awards. The campaign was also shortlisted in the categories "Use of Photography" and "Use of Art Direction".
Additionally, the campaign was able to score at the first-ever LOVIEs, an award executed by the International Academy of Digital Arts & Sciences in London, where Wrangler’s campaign received silver for “Integrated Experience” and was also shortlisted for the "Design" category.
"Stunt" is part of Wrangler’s action-loaded advert series "We Are Animal" and was created in an ongoing collaboration with Paris-based agency Fred & Farid. The campaign shows real stuntmen smashing out of a second floor window, all wearing a pair of Wrangler jeans. It was shot in the Paramount Studios by photographer Cass Bird and published in magazines and on billboard within the whole EMEA area.
Adam Kakembo, Marketing Director Wrangler EMEA, about the marketing success: "This is an important day for Wrangler. The “We Are Animal” campaign has fascinated consumers all over Europe. The marketing industry appreciates Wrangler as a denim brand with strong heritage and as a source of creativity."
Elisa Amelia Bausch
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