Wrangler X John Varvatos
Wrangler X John Varvatos
 

22 Dec. 2009

WRANGLER TEAMS UP WITH JOHN VARVATOS

Wrangler EMEA has collaborated with iconic American designer John Varvatos to create limited edition accessories for the iPhone, laptop and camera. They will be given away to winning customers of events taking place in flagship stores in Madrid and London and participating partner stores across Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Holland, Israel, Italy, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Turkey and United Kingdom.

Marketing director of Wrangler Europe Adam Kakembo said: “We are delighted to be working with John Varvatos who has partnered with us to design these unique accessories. The skins are relevant and cool.”

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s and women’s luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star USA Collection and Converse by John Varvatos.

Wrangler's denim history goes back to 1904 when the Hudson Overall Company was founded in Greensboro, North Carolina, USA. In 1919, the company was renamed Blue Bell but in 1947 and with the launch of a new range of jeans for cowboys, changed its name to Wrangler.

—Melanie Gropler

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