Wrangler opens in Germany
08 Aug. 2012
WRANGLER OPENS FIRST STORE IN GERMANYOn August 30th Wrangler opens up its first German store in Leipzig. The 135 sqm sized store is the first store self-operated by Wrangler in Europe and the pilot project for a Europe-wide trading concept.
“Germany is one of the largest and most important trading area for Wrangler. Leipzig has a great retail infrastructure. Therefor it wasn’t a difficult decision to open our first store in Europe in Leipzig.”, said Adam Kakembo, VP Product & Marketing, Wrangler EMEA. Wrangler will put on a launch party for selected guests the week after the opening.
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