WP Store interior
WP Store interior
 

07 Apr. 2014

WP Lavori in Corso opens its First US Flagship Store in New York


WP Lavori in Corso, international fashion company, announced the opening of its first WP Store in North America. Located in historic South Brooklyn, in the Cobble Hill neighborhood, the 150 sqm flagship features an assortment of fashion and lifestyle products from around the globe and marks a significant step for the company’s presence in the U.S. market.

Since its founding in 1982 and the establishment of the first WP Store in 1985, WP Lavori in Corso has established its own aesthetics and business model that is founded on reviving and nurturing great heritage brands. The WP Store Brooklyn brings its unique retail concept to North America and features a selection of the WP Lavori’s curated brands, including Woolrich John Rich & Bros., Baracuta, BD Baggies, and Blundstone, as well as third-party brands such as Engineered Garments, Nanamica, Hudson, Velva Sheen, Shinola and Barena.

WP Store Brooklyn is located at 225 Smith Street, in the former Smith + Butler shop. The previous retailer, known for stocking both cutting-edge and iconic heritage brands, closed their doors late February, leaving WP Lavori Brooklyn to carry out their global influence and community presence as leading retail store.

Plans for the North American market include additional retail units and an international retail development in Europe and Asia, after the recent opening of the first WP Store in Seoul. A specific retail development plan for Woolrich John Rich & Bros for U.S. will be announced soon.
Maria Cristina Pavarini

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