Merrell
Merrell
 

01 Sep. 2009

WOLVERINE NAMES VP OUTDOOR, PRODUCT DEVELOPMENT

Footwear maker Wolverine World Wide Inc. has announced the appointment of Bill Dodge as Vice President – Product Development for the Outdoor Group and Mark Sandquist President – Global Apparel. Both will report to Jim Zwiers, President – Outdoor Group.

Dodge, who joined the company in September 2008, was most recently General Manager of Patagonia Footwear and held prior management roles at Salomon, Timberland and New Balance. In his new role, Dodge is expected to drive market leading footwear innovation and development for Wolverine’s Merrell, Patagonia Footwear and Chaco brands.

Sandquist, who most recently served as Vice President – Global Apparel, Equipment and Licensing at Columbia Sportswear Company, brings over 20 years’ experience in the outdoor apparel industry and is expected to expand the company’s apparel platform as well as maintain responsibility for all aspects of Merrell apparel and cross-brand responsibilities for accessories and bags and other select apparel initiatives.

Blake W. Krueger, CEO and President of Wolverine World Wide, said in a statement that Merrell’s focus on product was key in transforming the brand from a $26 million to $400 million business last year.

The company portfolio currently includes Bates, Chaco, Cushe, Hush Puppies, HYTEST, Merrell, Sebago, Soft Style, and Wolverine. Wolverine remains the exclusive footwear licensee of brands such as CAT, Harley-Davidson and Patagonia.

—TY

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