22 Mar. 2011
WOLVERINE EXPANDS TO EUROPEStarting this s/s season, Bosum Trading GmbH, Neuss, is distributing the brand Wolverine Worldwide Inc., in Germany, Austria and Switzerland. Owners of Bosum Trading GmbH are Albertus Bos and Willy Umland, which have successfully been distributing the licence brand Converse for many years. The shoe collection will be distributed to 40 premium trend stores. Apart from the Wolverine shoe collection, Bosum Trading GmbH distributes shoe brands Gant Footwear, US Polo and Maruti.
Within the collection, Wolverine presents three lines: the 1,000 Mile collection, an exclusive heritage product for the premium segment; the 1883 collection with high-end shoes for demanding consumers, and ICS with functional outdoor shoes.
The story of Wolverine started more than 125 years ago when Wolverine founder, G.A. Krause, established a company founded on a dream of creating fine, handcrafted footwear using the best materials of the time. Inspired by hard-working men, Krause started a footwear company that would soon innovate the industry. The first of its kind, the Wolverine 1,000 Mile shoe was created in a time when men were looking for authentic craftsmanship and footwear that would last.
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