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28 Jan. 2011

WHO’S NEXT/PREMIÈRE CLASSE: SLIGHT INCREASE IN VISITORS

The fashion fairs Who’s next and Première Classe in Paris have ended Tuesday evening (Jan. 25) with a small plus in attendance of 4%. In total, 54,182 visitors were registered, 65% from France. Foreign visitors mostly came from Italy, Spain and Belgium. The strongest day of the fair was Sunday with nearly 19,500 visitors just that day.

The fair, which was held for the first time simultaneously to the menswear Fashion Week in Paris, got benefit from the fact that a lot of visitors were already in town for fashion shows. The fair’s new focus on menswear also helped to attract these buyers.

267 menswear labels were participating in Who’s next, mostly brands which offer lines for both men and women and already exhibited at Who’s next with their women collections. But also some jeanswear brands returned to the fair, attracted by this new focus.

Constant visitors were a little bit irritated by the new fair organisation, (the fashion sections were relocated), but as PR chief Elodie Lavesvre confirmed, the organisation was mostly favored in terms of a logical spatial coherence. Buyers said that this re-organisation made them, in a positive way, to discover new areas and, in consequence, new brands.

For next season, Who’s next and Première Classe (Sep. 3-6, 2011) will integrate an ‘esprit cruise’ in their offer with a new section for beachwear. After the good experience with the focus on menswear, this will be continued.

Moreover, the management of the fairs, WSN Development, will launch, in cooperation with French company Eurovet, specialist in professional trade fairs and organizer of Lyon Mode City and Interfilière, a new event for fast fashion responding to the growing market of 'just-in-time-delivery'. This new fair will be held at the same time and for the same duration (4 days) in a separate hall at Porte de Versailles. The participants will offer short-time collections for f/w 2011/12 for women, men, children and accessories.
Who's next
Who's next



Barbara Markert

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