by Emily Edge
29 Jun. 2012
WHO’S NEXT PLANS POP-UPSParis trade fair Who’s Next, which open its doors on Saturday July 3rd, has announced the opening of two pop-up stores in the Mr. Brown and Premiere Classe areas. Visitors will have access to exclusive products from the spring/summer 2013 collections.
The Mr. Brown pop-up is located in hall 7.3 and devoted to men’s and urbanwear. On a total space of 25 sqm, the shop will feature limited edition merchandise such as shoes, t-shirts, jackets, quad roller skates, bathing suits, glasses and vintage bags made especially for the event by some of Mr. Brown’s exhibited brands.
The Premiere Classe pop-up store will be based in the heart of hall 3 and is decorated with an animal theme that runs through most of the sale items. The 60 sqm space will give visitors a first-hand look at accessories as well as furniture by Made in France brand IBRIDE and a special cushion collection created for the occasion by the designer AN+KA. Prices are expected to run between 20 and 200 Euros.
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