White Kids takes place in August
White Kids takes place in August
 

16 Jun. 2010

WHITE FOR KIDS RETURNS


White for Kids, the kids and teenage Italian salon, will return for a second season in Milan on June 27-29, 2010.

The event, which showcases 0-14 apparel and accessory lines, is already posting a 10% increase in the number of exhibitors registered. Twenty of the 65 exhibitors also will come from abroad.

"With our first edition we presented an innovative approach in presenting kidswear and teenage apparel,” said Massimiliano Bizzi, President of White. “With this second edition we want to select and present companies that altogether can offer a most composite and varied product selection combining, for instance, traditional, classic and sporty products.”

Among the participants will be CWF Children Worldwide Fashion and Altana S.p.a., both international licensing companies in the kidswear segment. CWF, the European leader in luxury kidswear, is expected to presenting at White for Kids Boss Kidswear, while Altana will launch the new Jacob Cohen Junior boys and girls lines and the first collection for Manila Grace.

Other international brands include Josie (Belgium), Jottum (The Netherlands), Monamici (Sweden) and Franka Stockholm (Sweden), as well as Spring Court Enfant and Sonia Rykiel Enfant from France. Meanwhile, Dondup says it will launch its Dqueen and Dking, junior brands, at the show. One highlight is La Stupenderia, a 0-12 made in Italy brand whose special “set in White” collection will feature eco-minded and organic materials.
Maria Cristina Pavarini

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