“Agatha Ruiz de la Prada Loves Elio Fiorucci" by Fabriano Fabbri and Federica Muzzarelli
“Agatha Ruiz de la Prada Loves Elio Fiorucci" by Fabriano Fabbri and Federica Muzzarelli
 

13 Mar. 2012

WHEN ELIO MEETS AGATHA

Fabriano Fabbri and Federica Muzzarelli, professors of contemporary history at the University of Bologna, have released the Italian-English book “Agatha Ruiz de la Prada Loves Elio Fiorucci: Art and Fashion from Pop to Neo-Pop,” published by da Silvana Editoriale in Milan.
 
The academics chose to focus their research on the artistic experiences of two internationally iconic figures - Elio Fiorucci and Agatha Ruiz de la Prada – who share many common elements despite the fact that Fiorucci debuted in the 1960s and soon after became a most acclaimed fashion guru now working with his Love Therapy brand, while De la Prada was actually born in 1960 and emerged in the 1980s with her colorful and fun art and fashion creations.
 
Both personalities are presented as strongly involved within their own historical and cultural backgrounds, while presenting each of their own creative universes. If we look at Elio Fiorucci as a representative of Pop-Art with the colorful creations and vivid icons that have defined him since his beginning, Agatha Ruiz de la Prada may correspond to a continuity of sorts, giving life to Neo-Pop through her reinterpretation of traditional cliches that were already being reinvented by Fiorucci.
 
The book shows how these two strong characters come face to face as the King of Flowers (the name Fiorucci literally means "small flowers") and the King of Hearts (also referring to the heart, a recurring element of the Spanish designer's works, designs and apparel collections).
 
Agatha & Elio
Agatha & Elio

Maria Cristina Pavarini

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