Swedish' Weekday with new brands
10 Aug. 2012
WEEKDAY WELCOMES FIVE NEW BRANDSComing this fall, Swedish brand Weekday has assembled its favorite labels and will welcome the five designers to select stores. The three Swedish designers, Carin Rodebjer, Örjan Andersson and Ann-Sofie Back, are no strangers to the brand; Andersson is co-founder of Weekday and Back creative director at Cheap Monday. The Belgian Cedric Jaquemyn has previously worked with brand as well, when his first collection was sold at Weekday via a collaboration with The Antwerp Fashion Academy. Hermès head designer Christophe Lemaire rounds out the new offering with his eponymous line, which Weekday has the honor of presenting in Scandinavia for the first time.
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