The Wechselwild designs are hand-made in St. Pauli, one of Hamburg’s hippest districts.
The Wechselwild designs are hand-made in St. Pauli, one of Hamburg’s hippest districts.
 

20 Mar. 2012

WECHSELWILD CREATES GAME PASS STYLES

Sebastian Schäder (32) and Edin Zekanovic (30) came up with the idea for the young accessories label Wechselwild when they were still students. What makes the accessories special is that the images that adorn the line’s belt buckles, trucker hats and other pieces can be specifically designed and exchanged depending on one’s outfit, event or mood. Creative users have the possibility to collect credits for the online-shop by publishing their self-made designs in the online community; more than 4,000 designs have been created that way.

Sustainability is a big topic for the Hamburg label. The designs are hand-made in St. Pauli, one of Hamburg’s hippest districts. The belts are made in Germany, the leather comes from sustainable production in India and the packaging is 100% recyclable. Further products are being planned.

What makes the accessories special is that the images that adorn the line’s belt buckles, trucker hats and other pieces can be specifically designed and exchanged.
What makes the accessories special is that the images that adorn the line’s belt buckles, trucker hats and other pieces can be specifically designed and exchanged.

Ann-Kathrin Conzen

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